Methodology

Data and design are the ultimate power couple.

Starting from Ø: We collect, process, and analyse relevant data.

We operate at three different levels of data work:

S: Deep listening and observation where we directly engage with you and your ecosystem to really understand your perspective, your ethos, and what pure numbers may not capture.

M: Medium-scale operations such as focus groups, industry surveys, and more where findings are validated with discerning human eyes.

L: We employ a variety of algorithmic tools such as text data mining and sentiment analysis to process vast quantities of data and detect patterns that are often missed on a human scale.

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‣ Craft: Based on the findings, we tailor a solution to your needs.

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‣ Sandbox: We test the proposed solutions in our alpha and beta phases where we conduct A/B testing with a pilot audience.

This phase is informed by findings in behavioural science and by constantly observing the best practices in the field. If it isn’t being received well, we tweak the approach to achieve optimal performance.

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‣ To Infinity: Launch!

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‣ And Beyond: Even after launch, there’s often many teething problems, whether it’s gaining internal acceptance or making sure the approach is working in the real world.  It’s about long-term partnerships with us, and we want to grow with you.

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Our data-focused workflow that incorporates testing at every phase makes sure that we can adapt to shifting conditions and the feedback we get.

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We don’t take all or nØught-ing approaches.

‍That’s why we are the most dynamic partner you can have.

Deep immersion is being in real-world conditions, in the trenches with you.

If we’re going to walk in your shoes, we’ll make sure they’re really comfortable.

While being a data-focused company, we’re not keyboard warriors. We want to spend time with you, have meals with you, connect and understand your needs and pain points.

Mechanics matter.

For so many businesses, it’s about processes, the nitty gritty of everyday operations. Whenever possible, we send a team down to document the details that are crucial to you. It’s more than just a field trip.

Every single one of our team members has experience in running a business, so they know that the details can make or break a company.

Embedding is understanding, but also accountability.

We can research all we want and propose the most brilliant ideas, but at the end of the day, it’s about execution. How many times have you made great plans that people simply couldn’t follow through? We get you because we’ve been there as business owners too. Our practice of embedding team members into your company for periods of time isn’t just about collecting data, but also about having ownership over the success or failure of those ideas when it comes down to execution.

You don’t have to get yourself tied up in nØughts.

‍We’re obsessed with the customer experience, so you can stop worrying and focus on building your business.